Illinois REALTOR® Magazine | April 2013
Think beyond your website, print advertising and other traditional methods to promote your open house. Post information on third-party sites such as Trulia and Zillow. Push it out on Twitter. Create a Facebook event.
Mobile apps, such as Open Home Pro, allow you to skip the paper lead capture forms and use your smartphone or tablet to collect and organize leads from your open houses.
Team up with a local restaurant, greenhouse or other business and hold drawings to give away gift certificates to open house attendees.
If you are selling a historic home, host a networking event at the home and invite the local historical society. It can generate traffic and build buzz, plus you could learn more about the history of the property.
Host a pre-open house “party” for the neighbors. Invite neighbors to come an hour early to see the house, have refreshments and talk about the market.
A grouping of open houses in a particular neighborhood or price point can be more effective than a few random open houses scattered around town.
Carefully pick which listings would benefit most from an open house. Hold an open house when the listing is new and then again if there hasn’t been much showing traffic or there has been a good price reduction in order to spark renewed interest.
Track every open house and attendee. Are certain price points or neighborhoods getting more visitors? Are newer construction, single-family homes getting more traffic? Adjust your open house plans to what is in demand in the market.
Depending on your community, you could have success holding open houses in the evenings or mid-week. An open house from 4-6 p.m. on a Thursday could help you stand out from the crowd.
Holding open houses is part of being a REALTOR®. You can increase the service you bring to your customers by being more familiar with the area, neighbors, and features of the house. Don’t let your focus on a potential sale, or a hurried schedule, distract you from being safe. Always be aware of your surroundings and develop a plan, just in case something goes wrong. Read more.