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2013 Editorial Calendar

While the overall emphasis of each issue will be maintained, Illinois REALTOR® reserves the right to alter the mix of articles to reflect current topics of interest to our members.

January - New Year Toolkit Issue

Ad Closing: Nov. 8 | Materials Due: Nov. 15

• Getting ready for 2013: Practical advice to help REALTORS® sell more.
  • Helping buyers through the confusing (and often maddening) process of getting the financing.
  • Email overload and how to handle it in the new year.
• Meet Michael  D. Oldenettel, 2013 IAR president.
• Commercial Corner column: Outlook for 2013 from the commercial REALTOR® sector.

April - The Open House Issue

Ad Closing: Feb. 1 | Materials Due: Feb. 15

• Getting ready to stage the perfect open house, an article that runs in conjunction with the Nationwide Open House weekend, April 20-21.
• A review of Illinois state financing programs, from aid to those buying for the first time to veterans entering the market.
• What you need to know about appraisals.
• IAR Spring Conference preview

July - Professionalism Issue

Ad Closing: May 1 | Materials Due: May 15

• Image is everything, and the issue will feature tips on how to come across as a trustworthy, professional source of market information.
  • 100 years of ethics: Celebrating a century of the NAR Code of Ethics. How this sets REALTORS® apart and what it means in today’s business world.
  • Social Media and protecting your online reputation.
• A Fall Conference preview.

October - The Niche Issue

Ad Closing: Aug. 1 | Materials Due: Aug. 15

• How REALTORS® have specialized to tap into market segments.
  • Multigenerational housing: Specializing in home sales that take into account this emerging demographic dynamic.
  • Green Focus: REALTORS® who make sustainable living a part of their business, from residential to commercial.
  • Farmland: Stratospheric pricing has made this a hot sector.

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